Understanding the business brief
We analyse the product, audience, competitors, existing processes and project goals.
Alexandr Vitkov Group
Digital product engineering
AV Group builds and develops digital products for European businesses: from architecture and website development to SEO, advertising, automation and service integrations within a coordinated digital ecosystem.
Real project: TIMELESSA website we developed for a clinic. View the case study →
About us
We build working digital systems
Alexandr Vitkov Group is a team of specialists in development, support, SEO, digital marketing, automation and integrations. We see a website as part of a business system: it should attract an audience, support sales, pass data to CRM, connect with analytics and evolve over time.
That is why we begin with the business brief, the user journey and the future architecture. We then choose the technology and move on to website development, launch and ongoing improvement.
For existing projects, we provide technical support and website development: improving performance, resolving system issues, extending functionality, connecting external services and maintaining stability.
Our approach
We design the system first. Then we build the interface.
An engineering approach considers product development, SEO, integrations, analytics, load and future business changes from the outset.
Designing the architecture
We define the page structure, user journeys, technical model and integration points.
Building the digital product
We design interfaces, develop functionality, test the solution and prepare it for launch.
Improving after launch
We connect SEO, advertising, analytics, automation, support and ongoing development.
Technology should solve business challenges
We choose the platform and architecture around the brief rather than prescribing a tool in advance.
Digital ecosystem
Development continues after a website goes live
A modern digital product connects with analytics, CRM, payments, delivery, accounting, advertising platforms and internal business services.
01
We design products for scaling without having to rebuild the entire architecture.
02
We plan analytics, SEO and integrations during discovery rather than after launch.
03
We continue improving UX, automating processes and developing opportunities for growth.
Coordinated delivery across disciplines
When different teams handle development, SEO, advertising and integrations, the business has to connect their work. At AV Group, we bring these disciplines together.
Our team can start with IT architecture design , then build a website or online shop, connect the required integrations and provide ongoing technical development.
To attract an audience, we develop SEO and PPC advertising . SEO starts with the website's technical foundations, keyword research and landing page structure. This helps content support specific commercial topics.
To connect the website with sales operations, we provide CRM and automation . The website becomes part of sales and customer service processes rather than only a public showcase.
This approach supports continuous improvement while preserving the project's technical, marketing, SEO and product foundations. Examples are available in our AV Group case studies .
FAQ
Working with AV Group
Answers about our approach to development, support and ongoing project improvement.
What makes AV Group different?
We see a website as part of a business's digital infrastructure. Alongside development, we can provide architecture, technical improvement, SEO, advertising, CRM and integrations.
Can I commission website development only?
Yes. You can commission a landing page, corporate website, online shop or multi-page project. We design the architecture with future development in mind.
Do you work with existing websites?
Yes. We audit existing projects, resolve issues, improve performance, extend functionality and connect the required services.
Can I combine website development and SEO?
Yes. For new projects, this is often a practical approach. We consider SEO while designing the structure, reducing the need for major changes after launch.
What integrations can AV Group deliver?
We work with CRM, payment providers, delivery services, analytics, accounting systems and external APIs. The architecture depends on the project's business processes.
Have a project in mind?
Let's plan the journey from idea to outcomes.
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