Search advertising
We show your offer to people already searching for your service or product, with carefully selected keywords, ads and landing pages.
Advertising with a clear purpose
PPC advertising for business
We attract relevant traffic, configure campaigns, track enquiries and improve advertising performance, from ad to enquiry, for your target European market.
Setup from €250. Management from €250/month.
Discuss your projectGoogle AdsAnalytics and reportingTransparent pricing
Connecting advertising and your website
From search
to enquiry
We connect campaigns, landing pages and analytics into one system. We check who visits your website, what they do and where interest is lost.
Search
The user looks for a solution to their needs.
Ad
They see a relevant offer and click through.
Website
They explore your service, terms and benefits.
Enquiry
They get in touch through a convenient channel.
Channels for your audience
We choose formats based on demand, your offer and the customer's decision stage.
Retargeting — reconnect with visitors
We bring website visitors back to your offer, subject to available audiences, consent and advertising platform rules.
Display advertising
We introduce your product through banner ads and monitor placements, reach and traffic quality.
What the work includes
We handle preparation, setup and ongoing optimisation within the agreed scope.
Market and competitor analysis
We review your niche, audience, offer and competitors' advertising approaches.
Keyword research
We collect relevant keywords, group them and build negative keyword lists.
Ad creation
We write ad copy, add available assets and plan tests.
Analytics setup
We connect advertising with measurement of agreed target actions.
Landing page review
We check ad relevance, mobile experience and the enquiry journey.
Campaign optimisation
We refine keywords, bids, audiences and budget allocation.
How we launch advertising
A transparent process with clear stages and approvals.
- 01
Discussion
We clarify your goals, audience, geography and website readiness.
- 02
Plan and estimate
We agree channels, scope, fees, budget and contract.
- 03
Preparation
We create campaigns, ads and conversion measurement.
- 04
Launch and checks
After approval, we launch advertising and verify data collection.
- 05
Optimisation
We analyse enquiries, test ideas and update the plan.
Choose your management plan
A fixed fee for an agreed scope of specialist work.
Start
250 € / month
For one service and a local business
Initial setup: €250
First month: €500 + ad spend
- Up to 2 search campaigns
- One market and one language
- Weekly checks of keywords, bids and budget
- Ad and negative keyword updates
- Landing page review
- Monthly report and one call
Growth
450 € / month
For a company with several service areas
Initial setup: €400
First month: €850 + ad spend
- Up to 4 campaigns: search and retargeting
- One market and one language
- Weekly optimisation and ad testing
- Audience and search query refinement
- Landing page recommendations
- Report, enquiry review and one call
Scale
from 750 € / month
For an online store or complex project
Initial setup: from €600
First month: from €1,350 + ad spend
- Up to 6 agreed campaigns
- Up to two markets or languages
- Search, Shopping or Performance Max as required
- Twice-weekly checks and extended testing
- Connection of a ready, valid product feed
- Dashboard, report and two calls
Ad spend is paid separately, directly to the platform. The plan covers AV Group specialist work for one website. Initial setup is charged once, followed by monthly management. Campaign numbers are scope limits, not mandatory targets. Additional languages, page development, complex integrations, translation, photography and video production are quoted separately. Final pricing, scope and applicable taxes are agreed before the project starts.
Advertising for European markets
We use the same pricing framework for comparable scope. We research demand for your selected market and language. Multiple countries, localised ads and complex analytics increase scope and are quoted separately. For stores, we connect a ready, valid product feed; feed development and catalogue fixes are not included in the base plan.
Standalone tasks
Account audit — from €150
Review of existing campaigns, measurement and spending, with a prioritised improvement plan.
Additional campaign — from €120
A search campaign in an existing account: structure, keywords, ads and settings.
GA4 / GTM and conversions — from €150
Basic setup and testing of agreed events, without monthly management.
Retargeting setup — from €150
Ads that reconnect with website visitors. Audiences and a campaign in an existing account, subject to the required conditions.
Advertising banners — from €150
Five static banners based on one approved concept.
Merchant Center — from €250
Account and ready, valid product feed connection; complex fixes are quoted separately.
Additional tasks are charged once. If a task is already included in your selected plan, we do not charge for it again.
Measuring what matters
We assess advertising through enquiries and data quality, as well as clicks.
Relevant enquiries
Forms, calls and other agreed actions. We compare lead quality with feedback from your business.
Cost per enquiry
We compare ad spend and measured conversions, accounting for attribution limits.
Traffic quality
We analyse search queries, audiences and landing page behaviour.
Reports cover spending, changes made, findings and the next test plan. Explore our work in the case studies.
View case studies →
Frequently asked questions
Answers about launch, budgets, access and management.
How long does an advertising launch take?
Preparation usually takes 5–10 working days after we receive access, materials and approval of the proposal. Complex analytics, catalogues, additional languages and platform review may extend the timeline. We confirm the launch date in the project plan.
What ad budget do we need?
We estimate the budget based on geography, search demand, click costs and business goals. Before launch, we agree a test budget and spending limit. Ad impressions and clicks are not included in AV Group fees.
Do you only work with Google Ads?
Google Ads is our primary tool for European markets. Other platforms are agreed separately based on market, availability and needs. Meta Ads is a separate paid social service and is not included in these plans.
What does initial setup include?
Offer and competitor analysis, keywords and negatives, campaign structure, ad copy, geography, scheduling and basic GA4/GTM setup with testing of up to three agreed conversion events. Implementation depends on access and website capabilities. Complex integrations are quoted separately.
Why are setup and management charged separately?
Setup is the one-off preparation of your advertising system. Management is ongoing analysis of keywords, ads, budget and enquiries. Month one includes both; later months cover management unless additional tasks are agreed.
Can we receive reports and account access?
We create campaigns in the client's account. You retain access to statistics and history. Reports show spending, agreed conversions, completed work and the next plan. We compare platform data with analytics within available measurement limits.
Do you guarantee a number of leads?
We plan and test ideas, but do not guarantee a fixed lead volume or acquisition cost. Demand, competition, budget, offer, website and sales handling all affect results.
From idea to launch
Let's discuss your advertising project
We will review your needs, suggest a strategy and estimate our fees and a test advertising budget.
