Demand
Commercial intent, informational questions and competitors in your chosen market.
AV Group · Expert studio
SEO strategy and website structure
We research how your audience searches for services and design a structure around real needs. Deliverables include keywords, a page map and a prioritised growth plan.
How we work
Search demand and target page map
01
Research
Services, audiences and queries.
02
Map
Clusters and page purposes.
03
Plan
Priorities and content briefs.
Service scope
One need, one strong page
Clustering
We group related queries and separate different needs without creating competing URLs.
Journey
URLs, connections and page preparation order.
A clear budget
Pricing and scope
Choose a starting point. After the brief, we define scope, stages and acceptance criteria in a custom proposal.
One service area
from €750the project- One market and language
- Up to 10 target pages
- Keyword groups
- Prioritised plan
Business structure
from €1,400the project- Up to 3 service areas
- Up to 25 pages
- Map and internal linking
- Briefs for key pages
Growth system
from €2,400the project- Up to 5 service areas
- Up to 50 pages
- Existing URL audit
- Editorial plan
Starting prices cover the stated scope. Complex scenarios are quoted separately. Licences, ad spend, external services and additional languages are charged separately unless explicitly included in the proposal. Taxes and payment terms are specified in the contract.
For business
SEO strategy and structure for Europe
European countries and languages have different search terms and competitors. We build strategy for the selected market and language. We do not duplicate copy just to add keywords or create city pages where a company does not operate. Every page has a purpose, content and a navigation role. The plan helps estimate copy and development before launch and restructure an existing site while preserving important URLs. Research does not promise a specific ranking; it gives later work a sound basis.
Stages
From request to verified result
Research
Services, audiences and queries.
Map
Clusters and page purposes.
Plan
Priorities and content briefs.
Before work starts
Key questions
Is all copy included?
No. Strategy includes the map and briefs within the stated scope. Content production and publishing are a separate stage.
Will language versions be identical?
Services may match, but demand and copy are adapted. Hreflang is configured when the language pages are ready.
How do you avoid duplicates?
We review page purpose, demand clustering and canonicals. Related queries often belong in one strong article.
Let's discuss your project
Let's start with your needs
Tell us about your business, current situation and expected outcome. An AV Group expert will recommend the right scope and explain the estimate.
Discuss your project →