01
Audit and optimisation
We checked technical quality, structure and key pages.
Case study / SEO
PEOPLE COLLECTION
SEO for an events staffing website in Moscow
Comprehensive SEO optimisation, analytics, interactive elements and a promotion strategy. Over a year, the website strengthened search visibility, ranked for numerous top-10 queries and began appearing in AI search answers.
SEOAnalyticsStrategyContentAI visibility
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The project journey
From analysis to outcomes
02
Analytics and interaction
We added analytics and useful visitor-facing elements.
03
Search strategy
We focused on commercial queries and seasonality.
04
Ranking improvements and AI answers
We strengthened visibility in traditional search and AI answers.
About the project
Challenge
Increase search visibility for events staffing queries in Moscow, configure analytics, add useful visitor-facing features and establish consistent SEO work.
“People are the key to successful events”
Our approach
What we did
SEO optimisation
Metadata, structure, content and technical parameters.
Analytics systems
Yandex Metrica and Google Analytics.
Interactive element
Useful visitor-facing features.
Keyword research
We researched and clustered queries.
Growth strategy
A search strategy informed by competition.
Content
Copy, expert resources and internal linking.
Results
Steady development and new opportunities
Top-10 queries
Improved visibility
Commercial pages
AI answers
An SEO foundation for growth
Visualisation
A modern website for major events
A convenient, goal-focused website presents the company's services and guides visitors from interest to an enquiry.
What we worked with
Yandex Metrica
Google Analytics
SEO audit
Keyword research
Interactive elements
Outcome
The website strengthened its search presence
We established an SEO foundation, improved priority query rankings and expanded search visibility.
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