PAPAYA fashion store built on Tilda
A light, minimalist womenswear store centred on the collection. We built a custom header, two checkout routes, a temporary pre-order flow and payment connections on Tilda.
The brief and context
By January 2022 PAPAYA had a brand book and a brief. The team wanted a lighter interpretation: a store where clothing leads visually and customers can find a piece and finish an order without friction.
Visual concept
We tested the navigation and opening slider first. A light header with the brand mark, menu, social links and basket kept the focus on the collection. A darker alternative felt too heavy, so the final header was built in Zero Block.
Basket and checkout
We designed a separate basket page for a comfortable desktop checkout while retaining Tilda’s quick purchase flow from the catalogue and product pages.
Collection pre-orders
Before the new line was available, product cards collected pre-order enquiries. The temporary promotion was hidden after launch, while the mechanism remained available for future drops.
Connections and launch
The final stage covered catalogue content, forms, Tilda CRM, payment providers and email tools. We checked the journey from product selection to order submission and payment.
What the project gained
The result is a usable online store with a clear collection presentation, flexible purchase journey and a repeatable way to introduce new products.
Let’s discuss your project
Tell us about your goals. We will propose a structure, visual direction and technical approach.
