01 / Challenge
Launch SEO for a new website
Build search visibility for commercial and informational psychology queries and attract a relevant audience through organic search.
Case study / SEO
DORA SEO services
from the ground up
We brought the new DORA psychological support centre website into Yandex search results and established a stream of organic visits for a new domain.
SEOYandexNew domainPsychology
More than support.
Closer to yourself.
People
Ideas
Results
Ideas
Results
DORA
A place where you are
heard and supported
heard and supported
DORA
A place where you are heard
2 128search engine visits during the period
1 923direct visits
3 193referral visits
516internal visits
02 / Solution
A comprehensive SEO strategy focused on quality
- We completed a technical audit and resolved critical issues.
- We researched and clustered search queries.
- We planned the structure and optimised the pages.
- We developed expert content and internal linking.
- We configured analytics and ranking tracking.
03 / Outcome
Organic traffic trends
The chart and figures below are illustrations from the design. Actual figures require verification against the project's original analytics.
Over six months of consistent work, the website began receiving a steady flow of search visits. Growth was gradual and reflected the approach taken.
Search engine visit trendsYandex Metrica data · trend shown in the design
Search rankings
Over six months, the website appeared in Yandex results for 161 queries covering psychology, child and adult therapy, and emotional wellbeing.
7queries
in the top 10
in the top 10
13queries
in the top 30
in the top 30
26queries
in the top 100
in the top 100
161tracked
query
query
Key areas
Professional support when it matters
Individual psychological support→
Child and adolescent psychology→
Cognitive behavioural therapy→
Coaching and personal development→
Useful articles and resources→Outcome
The website gained search visibility and attracts new clients
The DORA project illustrates how a considered SEO strategy can help a new psychology website build visibility and reach a relevant audience. We continue to expand search coverage, improve content and develop the project.
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