Case study / SEO

DOLGOPOLOVA AGENCY

SEO for a new website from the ground up

Search visibility, initial rankings and a foundation for scaling within three months. We completed technical and content optimisation for a new staffing agency website and brought it into search results for relevant queries.

SEONew websiteEvents industry3 months
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Dolgopolova Event & Fashion Agency visual identityDolgopolova Agency representative

Challenge

Launch SEO for a new events staffing agency website with no search history or initial rankings.

“A strong team makes events unforgettable”
An integrated approach

What we did

Technical audit and initial optimisation

We resolved errors and configured correct indexing.

Structure and metadata

We created a clear SEO structure and optimised metadata.

Keyword research and clustering

We grouped relevant queries into clusters.

Key page optimisation

We prepared priority landing pages.

Yandex Metrica

We connected analytics and configured goals.

Further development strategy

We prepared a plan for scaling the project.

Project stages — 3 months

01

Discovery and audit

We analysed the niche, website and technical condition and created an action plan.

02

Optimisation and structure

We made technical improvements and worked on keywords and priority pages.

03

Initial outcomes

The website appeared in search for relevant queries; we prepared the next stage of development.

A solid foundation

Outcomes after three months

Initial search rankings

An SEO foundation

Relevant organic traffic

A basis for further growth

Tools

Google Search Console

Yandex

Yandex Metrica

Technical optimisation

Keyword research

Content

Professionals for memorable events

Dolgopolova Agency event staff welcoming guestsTeam
Dolgopolova Agency staff during an eventEvents
Dolgopolova Agency team at the venueStaff
Outcome

The website gained a foundation for further growth

We developed the structure, removed technical barriers and prepared commercial pages for ongoing promotion.

Discuss your project
EXPERT REVIEW

How SEO decisions were made for the agency

Commercial demand

Separated event-service queries from broad informational topics.

Service pages

Mapped agency offerings to dedicated landing pages with clear enquiry routes.

Technical control

Reviewed crawlability, metadata and page links after changes.

Growth priorities

Prioritised future work by demand, competition and proximity to an enquiry.

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